My (Pop-Cultural) life in T-shirts

I had the pleasure of redesign and archiving the private T-shirt collection of Frithjof Klepp, founder of the ocelot bookshop. Consisting of four new designs and the remainder of the archive. By distorting the cuts, the past is sealed and a future perception is formed.

„Since my youth, I have bought and deliberately worn the T-shirts of my musical heroes. Codes of placement in the complex (pop-cultural) world. Over the decades, a collection has emerged to which I personally have also attributed biographical and contemporary historical value. The striking element in my style of dress has diminished, which is why it was time for a „break.“
The T-shirts have been given a detached, different context by a new wearer and have generated new codes through distortion and adaptation.“
– Frithjof Klepp

Shot + Directed: Luis Werkstein
Hair + Make-up: Laura Bolee
Model: Eva Auras

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